Karlos Layus founded and runs SamVertex. He built operations in Armenia before moving to Dubai to start a UAE 3PL that publishes its rates and answers its own phone. He owns the platform and the strategy: what SamVertex builds, which lanes it runs, and how the software ties storage, fulfillment, and last-mile into one account. He writes the case studies and the platform pieces, the posts that explain how the operation actually works rather than how it should. The longer story is on the about page.