Noon FBN Fees and Inbound Guide UAE 2026: ASN, GTIN

Noon FBN fees and inbound prep: the 2026 guide for UAE sellers

Noon changed the FBN math twice this autumn. New referral and outbound fees took effect on 10 September 2026, and storage moved to a per-cubic-foot rate on 1 October 2026. The inbound rules changed less, but they are not Amazon's rules, and stock prepped like an FBA shipment still fails Noon's quality check. This guide gives the current numbers from Noon's own help center first, then the prep detail.

Noon FBN at a glance

Item	Value (UAE, November 2026)
Program name	FBN (Fulfilled by noon), shown to shoppers as noon Express
Referral fee	4 to 27 percent of sale price by category, minimum AED 1 per item
Outbound fee	AED 5.50 to AED 41.50 per unit up to 30 kg, plus AED 1 per kg above
Monthly storage	AED 1.75 per cubic foot (from 1 October 2026)
Long-term storage	AED 25 per cubic foot for stock aged over 365 days
VAT	All Noon fees are exclusive of 5 percent VAT
Unit barcode	Partner Barcode or manufacturer EAN, GTIN or UPC, scannable, with human-readable code
Inbound document	ASN created, sealed and scheduled in Seller Lab
Carton rule	One Partner SKU per carton, labelled with ASN number, PSKU and quantity
Pallet height	1.6 m maximum including the pallet
SamVertex prep rate	AED 0.50 per unit (base)

Source for every Noon figure above: the Noon Partners help center pages listed under References, read on 5 November 2026. Noon also publishes an exceptions sheet by product subtype and brand, so check your exact category in Seller Lab before you price a launch.

1. Seller inventory receipt
2. Barcode and label prep
3. Polybagging and packaging
4. ASN, slot booking and inbound to the Noon fulfillment center
5. Listing activation on noon Express

Noon FBN fees in the UAE (from 10 September 2026)

Noon's UAE FBN fee annex has three default fees plus a set of circumstantial ones. Everything is charged per unit and excludes VAT.

Referral fee

A percentage of the sale price, set by product family and type. A selection from the current table:

Category	Referral fee
Apparel and footwear	27 percent
Bags (other than travel luggage)	25 percent
Travel luggage	20 percent
Home: bath, bedding, decor, kitchen and dining	15 percent
Fragrance	14 percent
Beauty, hair, skin and personal care	8 percent up to AED 50 sale price, 15 percent above
Mobiles and tablets	6 percent up to AED 500, 5 percent above
Laptops and desktops	6 percent
Televisions and projectors	5 percent
Small appliances	13 percent
Toys	14 percent
Food and beverages	9 percent
All other categories	14 percent

Some categories are tiered by price portion (watches pay 15 percent on the portion up to AED 5,000 and 5 percent above it), and Noon keeps a downloadable exceptions sheet for specific product subtypes and brands. The minimum referral fee is AED 1 per item.

Outbound fee

Charged per unit when the order is first marked Delivered or NDR (non-delivered return), and not refunded if the customer returns the item. Noon classifies the unit by size, adds a fixed packaging weight (20 g for a small envelope, 40 g for the other envelopes, 100 g for a standard parcel, 240 g for oversize), rounds the shipping weight to the nearest 50 g, and splits the fee by sale price.

Size tier and shipping weight	Sale price AED 25 or less	Sale price above AED 25
Small envelope	AED 5.50	AED 7.50
Standard envelope, up to 0.5 kg	AED 6 to AED 6.50	AED 8 to AED 8.50
Standard parcel, up to 0.25 kg	AED 7.20	AED 9.20
Standard parcel, 0.5 to 1 kg	AED 8.50	AED 10.50
Standard parcel, 1.5 to 2 kg	AED 9.50	AED 11.50
Standard parcel, 2 to 3 kg	AED 10.50	AED 12.50
Oversize, up to 1 kg	AED 10.50	AED 12.50
Oversize, 25 to 30 kg	AED 39.50	AED 41.50

Standard parcels add AED 1 per kg above 3 kg up to 12 kg; oversize adds AED 1 per kg between 5 and 10 kg and above 30 kg. A standard parcel is anything up to 45 x 34 x 26 cm and 12 kg shipping weight. The rates before 10 September 2026 were about AED 0.50 lower on most tiers, so a calculator built on the old table understates your cost.

Monthly storage fee

From 1 October 2026 Noon charges AED 1.75 per cubic foot per month for all categories in the UAE. A cubic foot is length x width x height in centimetres divided by 28,317, so one CBM is about 35.3 cubic feet, or roughly AED 62 per CBM per month. Noon issues a separate storage statement in the second week of the following month.

For comparison, SamVertex dry storage is AED 85 per CBM per month and climate-controlled is AED 120. Noon's storage rate is lower because it recovers cost through referral and outbound fees; the fair comparison is total fee burden, not storage alone. Many sellers hold reserve stock in a 3PL and send Noon only a few weeks of cover, which keeps Noon storage low and avoids the long-term fee.

Circumstantial fees

• Long-term storage: AED 25 per cubic foot for items aged over 365 days
• Non-saleable storage: AED 12 per cubic foot for non-saleable stock held over 30 days
• Return administration: the lesser of AED 15 or 20 percent of the referral fee, on seller-controllable return reasons
• Inventory removal: AED 15 minimum per request, AED 0.30 handling per unit, plus AED 1 per kg (delivery) or AED 0.80 per cubic foot (collection)
• Warranty, retention penalty and miscellaneous fees for policy breaches

Place removal requests for ageing stock by the 25th of the month to avoid the long-term and non-saleable charges.

Noon's own prep services versus a 3PL

Noon sells inbound value-added services for sellers who cannot prep: a plain polybag or shrink wrap at AED 0.80 per unit, bubble wrap at AED 2.00, and a box with filler at AED 2.00 to AED 2.50. SamVertex charges AED 0.50 for a polybag and AED 1.00 for bubble wrap, and the unit arrives at Noon already prepped to pass QC rather than being fixed at the dock.

SamVertex Noon prep pricing

• Base prep (barcode labeling, basic QC, carton build): AED 0.50 per unit
• Polybag with closure: AED 0.50 per unit
• Bubble wrap: AED 1.00 per unit
• Bundling (multi-pack): AED 1.50 per bundle
• Carton labeling: variable per carton count

A typical 200-unit apparel inbound (polybag plus barcode) lands around AED 200 in prep, AED 1.00 per unit, which is far below the cost of a rejected ASN. The full rate card sits on our marketplace fulfillment service page.

What it actually costs to sell on Noon FBN

Worked example, using Noon's September 2026 table: a seller ships 1,000 units a month of a kitchen product at AED 80, AED 30 cost of goods, 1.5 kg physical weight in a standard parcel, holding about 3 CBM at Noon on average.

• Revenue: AED 80,000
• Referral fee at 15 percent: AED 12,000
• Outbound fee: 1.5 kg plus 100 g packaging is 1.6 kg, so AED 11.50 per unit, AED 11,500
• Storage: 3 CBM is about 106 cubic feet at AED 1.75, AED 185
• Noon fees before VAT: AED 23,685, or 29.6 percent of revenue
• COGS: AED 30,000
• Margin before VAT on fees and non-Noon costs: AED 26,315

The same volume in apparel at a 27 percent referral fee pays AED 21,600 in referral alone and roughly 42 percent of revenue in total Noon fees. Category drives the math more than anything else, so run your own category through Noon's fees and revenue calculator before you commit stock.

How Noon's fulfillment models work

Model	Who stores	Who picks and packs	Who ships last-mile	Best for
FBN (Fulfilled by noon)	Noon fulfillment center	Noon	Noon	Fast-moving SKUs, noon Express eligibility
FBP Directship	Seller or 3PL warehouse	Seller or 3PL	Noon	Slower SKUs, brand control, bulky goods
Self-fulfilled	Seller or 3PL warehouse	Seller or 3PL	Seller's carrier	Sellers with established logistics

FBN. Inventory lives in a Noon fulfillment center, which sellers and 3PLs often call an NFC. Noon picks, packs, delivers, handles customer service and processes returns, and the product carries the noon Express badge that Noon favours in search and placement.

FBP Directship. Inventory stays in your warehouse or your 3PL's. When an order lands in Seller Lab you pick and pack it inside the SLA, print the Noon label, and hand it to Noon's network for last-mile. You keep control of stock and packaging and avoid FBN storage, but give up the noon Express badge on those SKUs.

Self-fulfilled. You handle everything including the last mile. Rarely competitive on Noon UAE because it loses the platform's delivery promise.

The common pattern among established UAE sellers is hybrid: the fast movers on FBN, the long tail on FBP Directship from a 3PL. Our Noon fulfillment page covers how we run both sides, including COD reconciliation and returns.

What Noon FBN prep actually requires

Noon's quality check rejects stock that is damaged, does not meet its packaging rules, is missing documentation, or breaks the seller agreement or local law. Most rejections we see trace back to barcodes and cartons, not to the product itself.

Barcodes: Partner Barcode or GTIN, never FNSKU

Every unit must carry a scannable barcode (or QR code) on the outside of the packaging, with the human-readable code printed below it. Noon accepts two kinds:

• Manufacturer barcode: the EAN, GTIN or UPC already on the product
• Partner Barcode (P-Barcode): your own code if the product has none, up to 16 letters and numbers with no spaces or symbols, or your Partner SKU or model number

Rules that cause most failures:

• Cover or black out any other barcode on the unit so the scanner reads the right one
• Each size and colour variant needs its own unique barcode and Partner SKU
• Map Partner Barcodes in Seller Lab under Catalog, Imports, Barcode, Partner Barcode Map
• Print from Seller Lab (My ASN and Storage, Print Barcode) on a Zebra printer that supports ZPL, through QZ Tray; other printers must follow Noon's barcode template
• Once a barcode is assigned to an SKU it cannot be deleted, only added to

An Amazon FNSKU is not mapped to anything in Noon's system, so a unit labelled for FBA arrives as unidentified stock.

What is a GTIN on Noon?

A GTIN (Global Trade Item Number) is the product number issued through GS1 and encoded in EAN and UPC barcodes, usually 8, 12, 13 or 14 digits. Noon's packing guide lists GTIN among the identifiers each unit should carry, and its delivery policy accepts the manufacturer GTIN as the unit barcode. If you own the brand, register GTINs through GS1 UAE; if you do not have them, use Partner Barcodes.

Unit packaging

• Every unit in secure individual packaging, no loose units
• Electronics and other high-value items shrink-wrapped
• Clothes and fabrics in sealed polybags; footwear in the original box with each pair wrapped in paper
• Liquids and cosmetics sealed against leaks; fragile items packed to survive handling and labelled "Fragile"
• Sets and bundles labelled "sold as set" or "sold as bundle"
• Cosmetics and fragrances must show lot numbers
• Remove security tags; sewing or swing tags with size and product details must stay visible
• Do not pack items in Noon-branded boxes; loose, tampered or overwrapped seals are rejected

Shelf life

Noon's FBN delivery policy sets the minimum remaining shelf life at arrival: for products with a total shelf life of up to 12 months, at least 70 percent of it or 6 months, whichever is longer; for longer shelf lives, at least 6 months. Noon's packing guide states a stricter one-year minimum for FBN, so plan to the stricter figure for health, beauty and food. Expiry dates for health, beauty and food products must be shared with each batch, and grocery ASNs need a list of items with expiry dates and batch numbers.

Cartons and pallets

• One Partner SKU per carton where possible; if SKUs must share a box, separate them with polybags or elastic bands
• Label each carton with its number (Carton 1, Carton 2), the Partner SKU, the unit count and the ASN number
• Never mix boxes from different ASNs on one pallet
• Pallets carry a pallet ID and the ASN number, and stay at or under 1.6 m including the pallet (single bulky units such as TVs or mattresses are the exception)
• Multi-component bulky items carry the GTIN and a component marker such as "1 of 3"

FBN inbound, step by step

The ASN (Advance Shipping Note) is Noon's inbound plan. It lives in Seller Lab under Fulfilled by noon, My ASN and Storage.

1. Create the ASN. Choose Create ASN, then select products in the interface or bulk upload an Excel template. Enter quantities and fill in any missing product dimensions. Quantities cannot exceed each product's maximum quantity.
2. Request extra storage if needed. If the ASN exceeds your storage allocation, remove items or submit an extra storage request for approval.
3. Seal and schedule. Seal the ASN, then pick a warehouse with available space, a date and a time slot. Only the warehouses shown in Seller Lab can take the booking.
4. Print the documents. Print the ASN (it shows the gate and dock number) and send two copies with the driver, plus a proof-of-delivery sheet listing each carton or pallet and its unit count.
5. Arrive on time. At the gate, security scans the ASN QR code and Noon's queue management system sends the driver a token by WhatsApp or SMS, then a second message with the dock. Shipments on several vehicles must arrive together, ideally by 8 a.m.
6. Collect the POD from the dock admin, then track the received and GRN reports in Seller Lab.

Inbound performance tiers

Noon scores each seller on how closely deliveries match the ASN: the gap between scheduled and put-away units, efficiency over your last five ASNs, and reliability over 90 days. Gold (score 85 or above) gets early access to extra scheduling capacity, Silver (60 to 84.9) gets standard access, and Bronze (below 60) and new Launchpad sellers are locked out of additional capacity. An expired ASN counts as a full miss. Over-promising quantities to grab a slot costs you capacity later.

Searching for fbn-inbound-web or the fbn-ops team?

Those are Noon-side names that sellers search when following a link or message from Noon about an inbound. SamVertex is not Noon and cannot access your Noon account. The official place to create, schedule and print ASNs is Seller Lab, Fulfilled by noon, My ASN and Storage, and Noon's seller support is at [email protected]. If you want a team to build the ASN, prep the units and deliver to the slot for you, that is what our Noon prep service does.

Inbound freight in 2026

If your stock comes by sea from China, plan the ASN date around the current route. The Strait of Hormuz has been closed to container shipping since 28 February 2026, so Dubai-bound cargo discharges at Khor Fakkan or Fujairah and trucks about 130 km to Dubai. Book the Noon slot after the container is cleared and in the warehouse, not on the vessel ETA, or the ASN expires and hits your tier score.

The most common FBN inbound rejection causes

In the order we see them on SamVertex Noon prep work:

1. Barcode problems. FNSKU labels used for Noon, the same barcode on two variants, old barcodes left uncovered, smudged prints, or barcodes not mapped in Seller Lab. Fix: map Partner Barcodes before printing, print on thermal, scan-test before sealing.

2. Packaging non-compliance. Loose units, apparel without sealed polybags, unprotected fragile goods, leaking liquids, missing lot numbers on cosmetics. Fix: a per-SKU prep checklist against Noon's packing guide.

3. Quantity mismatches against the ASN. Short or over shipments, mixed SKUs in a carton, units from two ASNs on one pallet. These also lower your inbound performance score. Fix: count and pack against the ASN, not the purchase order.

4. Shelf-life and expiry issues. Too little life remaining at arrival, or no expiry list for the batch. Fix: check dates at receipt in the 3PL, before the stock is prepped.

5. Carton and pallet labeling. Missing ASN numbers, unnumbered cartons, pallets over 1.6 m. Fix: generate labels last, after final packing, on flat surfaces away from tape.

FBN inbound checklist

□ Partner Barcodes mapped in Seller Lab (or manufacturer GTIN confirmed)
□ Unique barcode per size and colour variant
□ Barcode on every unit, outside the packaging, other barcodes covered
□ Units individually packed, apparel in sealed polybags, electronics shrink-wrapped
□ Fragile labels, "sold as set" labels, lot numbers on cosmetics
□ Remaining shelf life checked against Noon's minimum
□ ASN created, extra storage approved if needed, ASN sealed
□ Warehouse, date and slot booked in Seller Lab
□ One Partner SKU per carton, cartons numbered with PSKU, quantity and ASN number
□ Pallets labelled with pallet ID and ASN, 1.6 m or lower
□ Two printed ASN copies and the POD sheet with the driver
□ Driver's phone ready for the WhatsApp or SMS queue token
□ Final count verified against the ASN before dispatch

When FBN beats FBP Directship (and when it doesn't)

Order velocity. FBN pays off when units turn fast enough that the noon Express badge lifts sales more than the fees cost. Slow movers sit in storage and drift toward the 365-day long-term fee.

Margin per unit. Referral plus outbound can pass 40 percent of revenue in apparel and bags. Low-margin products in those categories struggle on FBN; electronics at 5 to 6 percent referral have much more room.

Size and weight. The outbound fee climbs by the kilogram and storage by the cubic foot, so bulky, low-velocity goods usually belong on FBP Directship from a 3PL, routed through Noon's last-mile.

How SamVertex Noon prep compares

One facility for Noon and Amazon. We prep Noon and Amazon FBA inbounds at the same Ras Al Khor warehouse. The team knows the differences: Partner Barcode versus FNSKU, ASN versus shipment plan, Noon's carton rules versus Amazon's.

Same-day onboarding, no minimums. Start with one trial ASN to validate the workflow before committing volume.

Published prices. Our prep, storage and add-on rates are on the website, so you can model Noon fees and prep cost together before you talk to anyone.

For sellers running Noon and Amazon UAE in parallel, our Amazon FBA prep guide for the UAE covers the Amazon side.

Frequently asked questions

What are the FBN fees on Noon in the UAE?

From 10 September 2026 Noon charges three FBN fees in the UAE, all before 5 percent VAT: a referral fee of 4 to 27 percent of the sale price by category (14 percent for most other categories, 27 percent for apparel and footwear, minimum AED 1 per item), an outbound fee per unit from AED 5.50 to AED 41.50 for envelopes, standard parcels and oversize parcels up to 30 kg, and storage of AED 1.75 per cubic foot per month from 1 October 2026.

How is the FBN outbound fee calculated?

Noon classifies the unit by dimensions (small envelope, standard envelope, large envelope, standard parcel, oversize, extra oversize, bulky), adds a fixed packaging weight, rounds to the nearest 50 grams, and reads the fee from a table that also splits by sale price (AED 25 or less versus above AED 25). A standard parcel of 0.5 to 1 kg selling above AED 25 costs AED 10.50. The fee posts when the order is first Delivered or NDR and is not refunded on return.

How does FBN inbound work?

Create an ASN (Advance Shipping Note) in Seller Lab under Fulfilled by noon, add SKUs and quantities, seal it, then schedule a warehouse, date and time slot. Print the ASN, which shows the gate and dock, and send two copies with the driver. At the gate Noon's queue system issues a token by WhatsApp or SMS. Deliver exactly the quantity on the ASN, because the gap between scheduled and received units sets your inbound performance tier.

What is a GTIN on Noon?

A GTIN (Global Trade Item Number) is the GS1 product number behind an EAN or UPC barcode, usually 8, 12, 13 or 14 digits. Noon accepts the manufacturer GTIN as the unit barcode for FBN inbound. If your product has no manufacturer barcode, Noon lets you use a Partner Barcode instead: a custom code of up to 16 letters and numbers, mapped to your Partner SKU in Seller Lab.

Does Noon FBN need an FNSKU?

No. FNSKU is Amazon's label. Noon needs a scannable barcode on the outside of every unit with the human-readable code printed below it, either your Partner Barcode or the manufacturer EAN, GTIN or UPC. Cover any other barcode so the scanner reads the right one. Each size and colour variant needs its own barcode.

What is the difference between FBN and FBP on Noon?

With FBN, Noon stores your inventory in its fulfillment centers, picks, packs and delivers, and the product earns the noon Express badge. With FBP Directship, you or your 3PL store the stock, pack each order when it arrives and hand it to Noon for last-mile delivery. FBN suits fast movers; FBP suits slow, bulky or low-margin SKUs.

Do I need a UAE trade license to sell on Noon?

Noon onboards registered businesses, and its seller registration asks for a valid trade license and VAT details for the market you sell in. Check Noon's current registration requirements for your entity type (mainland, free zone or foreign company) before you plan stock.

Where are the Noon fulfillment centers in the UAE?

Noon shows the warehouses available for your ASN in Seller Lab when you schedule, based on storage space and capacity, and publishes a list of drop-off addresses. Book only a warehouse listed in Seller Lab for that ASN.

What is the SamVertex Noon prep rate?

AED 0.50 per unit base prep, with add-ons for polybag (AED 0.50), bubble wrap (AED 1.00), and bundling (AED 1.50). Same-day onboarding, no minimums, no contract.

Can I send the same inventory to Noon FBN and Amazon FBA?

Not with the same labels. Amazon needs FNSKUs and its own shipment plan; Noon needs Partner Barcodes or GTINs and an ASN. Sellers on both keep two prep workstreams, or use a 3PL that holds the stock once and preps each outbound to the right platform.

Is Noon FBN profitable for new UAE sellers in 2026?

It can be, when the category math works. Total Noon fees run around 30 percent of revenue for a mid-priced home product and above 40 percent for apparel at the 2026 rates. Margin per unit, velocity (fast turns avoid storage drag) and clean inbound (rejections and expired ASNs cost capacity) decide the outcome. Run your category through Noon's fees calculator before listing.

See your real numbers

Noon FBN prep is specific and the cost of getting it wrong is high. SamVertex prep at AED 0.50 per unit covers barcode labeling, basic QC and carton build, with every add-on published. Same-day onboarding for new sellers, no minimums.

Send your SKU profile, monthly volume and categories to /contact/ and we will share an all-in projection within 24 hours: prep cost, projected Noon fees at the September 2026 rates, and where FBN versus FBP Directship works at your scale.

For sellers also running Amazon UAE, our Amazon FBA prep guide covers the parallel marketplace. For inventory coming from China, our sea freight and air freight guides cover the upstream leg.

References

• Noon Partners help center, "Fulfilled by noon (FBN) fees in UAE" (referral and outbound fees effective 10 September 2026, storage effective 1 October 2026), read 5 November 2026, https://helpcenter.noon.partners/en/category/fulfilled-by-noon-fbn/fulfilled-by-noon-fbn-fees-in-uae
• Noon Partners help center, "How to calculate the FBN outbound fee and the inventory removal fee in UAE," read 5 November 2026, https://helpcenter.noon.partners/en/category/fulfilled-by-noon-fbn/how-to-calculate-the-fbn-outbound-fee-and-the-inventory-removal-fee-in-uae
• Noon Partners help center, "Product packing guidelines, FBN," read 5 November 2026, https://helpcenter.noon.partners/en/category/fulfilled-by-noon-fbn/product-packing-guidelines-fbn
• Noon Partners help center, "FBN, packing and delivery policy," read 5 November 2026, https://helpcenter.noon.partners/en/category/fulfilled-by-noon-fbn/fbn-packing-and-delivery-policy
• Noon Partners help center, "Barcode requirements," read 5 November 2026, https://helpcenter.noon.partners/en/category/product-listing/barcode-requirements
• Noon Partners help center, "Managing ASN and storage," read 5 November 2026, https://helpcenter.noon.partners/en/category/fulfilled-by-noon-fbn/managing-asn-and-storage
• Noon Partners help center, "Queue management system," read 5 November 2026, https://helpcenter.noon.partners/en/category/fulfilled-by-noon-fbn/queue-management-system
• Noon Partners help center, "Understanding seller tiers and inbound performance," read 5 November 2026, https://helpcenter.noon.partners/en/category/fulfilled-by-noon-fbn/understanding-seller-tiers-and-inbound-performance
• Noon Partners help center, "FBN inbound quality check policy," read 5 November 2026, https://helpcenter.noon.partners/en/category/fulfilled-by-noon-fbn/fbn-inbound-quality-check-policy
• GS1 UAE, barcodes and GTIN registration, https://www.gs1.ae/
• DBS, "How To Become A Noon Seller In UAE: A Complete Guide (2026)," https://aedbs.com/blogs/news/noon-seller-in-uae
• Unicommerce, "How to Sell on Noon in 2026: Seller Registration Guide," https://unicommerce.com/blog/sell-on-noon-com/
• SamVertex marketplace fulfillment service page for the prep rate detail
• SamVertex Noon channel page for the full Noon UAE service offering
• SamVertex 3PL pricing guide for UAE 3PL rate context
• SamVertex Amazon FBA prep guide for the parallel Amazon side