Team
Riya Sharma
E-commerce Strategy
Riya Sharma owns channel strategy. She sets which marketplaces a seller lists on, owns the FBA and Noon FC prep playbook, and writes the allocation rules that keep one stock pool feeding Amazon, Noon, and a seller's own store at once. She writes about marketplace fulfillment: prep economics, when a hybrid channel stack pays off, and how to run several storefronts off a single inventory.